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Case Study:

Feed Background

Project goals

Feed Background (feedbg) Is a social platform cenetered around gathering content creators to share insights, collaborate, and discuss content creations on various platforms.
* Project period: October 2022 - December 2022

Target audience

The target audience for feedbg constitutes established creators and other individuals who create content for a variety of different mediums, such as writers, artists, photographers, videographers, and others. The platform could be useful for anyone looking to improve their skills and learn from others in the industry, as well as for those who are just starting out and looking for guidance and support. Additionally, the platform could be attractive to professionals who are looking to network with others in the industry and stay up-to-date on the latest trends and best practices.

Challenges and constraints

  • Attracting and retaining users: It can be difficult to get content creators (especially big ones) to sign up for and regularly use a new platform considering their often busy schedule
  • Ensuring quality and relevance of content: The platform will need to have a system in place for ensuring that the insights and information shared by users is accurate, helpful, and relevant to other content creators.
  • Competition: There are other platforms that offer similar services, so the platform will need to differentiate itself and offer unique value to users in order to compete.

Research and study details

There are a lot of people who face various issues getting through and with understanding various platforms. The ideation was to examine what a user of such website would focus on and need. it is important to understand aspects of the digital content creation landscape such as: Audience: Understanding the needs, interests, and preferences of your target audience is crucial in creating relevant and engaging content. Platforms: Knowing which platforms to use for sharing and distributing your content is important, as different platforms have different features and audiences. SEO: Optimizing your content for search engines can help increase visibility and drive traffic to your content. Marketing: Promoting your content through various channels, such as social media, email, and paid advertising, can help increase visibility and engagement. Analytics: Using tools to track the performance of your content can help you understand what is working and what is not, and make informed decisions about future content. Legal issues: It is important to understand and comply with copyright and intellectual property laws, as well as any relevant regulations or guidelines related to your content. Ethics: Creating content that is accurate, fair, and respectful is essential in building trust and credibility with your audience.

Initial design concepts

From a desire to create a supportive and collaborative community for individuals in the content creation space, we were inspired to focus on centering the identity around a few simple concepts that allow for setting up the platform as a place for expression, rather than forcing an identity.
  • After three iterations of the logo, we decided to go with the third one as it was the most simple and clean. The logo is minimization of the platform name to its essential focus. The logo is also a play on the idea of encapsulating an ever-changing background, which is the main focus of the platform.
  • Grayscale theme: Black and white is a classic color combination that is easy on the eye and can convey a sense of simplicity and sophistication. It is also a good choice for that the focus of the platform is on the content and not the design. The color scheme is also easy to implement and maintain.
  • The Grayscale theme presents an opportunity to enrich the content with color and draw focus to effects and CTAs.
    • feedbg-colors
    feedbg-logo-iterations

    Sketches and wireframes

    With the focus of a content-centric platform that is not pushing its own branding, but instead, letting the user explore and enrich their experience.feedbg-logo-wireframes

    User testing results

    Research was conducted to understand the needs, interests, and preferences of would-be feedbg users, and primarily their impression on home page and premise.
    The research resulted in the following insights:
    • Users were interested in simplicity and focus.
    • Users care about platform values.
    • Users care about accessibility.

    Mockups and high-fidelity prototypes

    Click here to view high-fidelity mockups for feedbg, or here for high-fidelity prototypes.

    The following case study document contains:
    • - The designer’s role in the project
    • - Project goal
    • - Target audience
    • - Key challenges or constraints
    • - Research study details
    • - Initial design concepts
    • - Sketches or wireframes
    • - User testing results
    • - Mockups or high-fidelity prototypes of final, polished designs
    • - Conclusion noting what was learned through the design process and possible next steps
    Click here for case study.